A free WhatsApp chatbot for real estate in India.
Answer every property enquiry in seconds.

Real estate suits an AI agent because buyers tend to ask the same things: price, carpet area, possession date, location, loan options. Those answers are already in your brochure and price sheet. The agent can give them at 10 pm on a Sunday, when your office is closed and a buyer has time to look.

You don’t need the WhatsApp Business API, a provider or a green tick. Wapzen links your existing number as a device, so buyers see the number they already know, and you keep using WhatsApp on your phone.

That study isn’t specific to Indian property, but buyers here behave in a similar way. Sell.do, a real estate CRM vendor, says the same buyer’s number usually reaches several listings at once, so “you are racing three other brokers, not a clock”. It suggests responding to portal leads within 5 to 15 minutes. That’s hard to do while you’re at a site visit, and impossible at midnight.

A chatbot doesn’t close the sale. What it does is give the buyer a useful answer straight away, learn what they want, and hold the conversation until your adviser can call. That also helps with NRI buyers, who may be writing from the Gulf or the US while your office is shut.

There are three practical ways to do this:

1. Send a first message to each portal lead. Do it from your phone, or upload the day’s leads to Bulk Messages with a personalised template. When the buyer replies, the agent takes over.
2. Get buyers to message you first. Put a free WhatsApp link on your website, ads and social posts, and a WhatsApp QR code on site boards and brochures. Check each portal’s rules before adding a link to a listing.
3. Have the voice agent call them. Add a lead to a voice campaign and the agent calls on WhatsApp straight away. If your CRM receives the portal’s leads, it can add them through our API.

Here’s a first message for a lead who enquired on a portal:

Namaste {{name}}, aapne Demo Homes, Wakad ke baare mein enquiry ki thi. Main 2BHK aur 3BHK ki details yahin WhatsApp par bata sakta hoon. Aap khud rehne ke liye dekh rahe hain ya investment ke liye?

Demo Homes, RERA: [your RERA number]

Add what this message says to the agent’s prompt, so it understands what the buyer is replying to.

Portal lead packages aren’t priced publicly: Privyr describes 99acres’ as custom, so ask the portal’s sales team for a quote. The more you pay per lead, the more an unanswered enquiry costs you.

Here’s how that could look in Hinglish:

1. Sign up free. No card and no API key.
2. Paste your prompt. Use the sample below and change the project details.
3. Link your number. Scan the QR code from WhatsApp’s Linked devices on a computer, or enter the 8-character pairing code on a phone.
4. Add your documents. Upload price sheets, floor plan details and FAQs as text, PDF or Word. Scanned brochures can’t be read, so use a version with selectable text, or type the key facts in.
5. Test it. From another number, ask what buyers ask, including awkward questions like “what returns will I get?”

You are the virtual assistant of Demo Homes, a residential project in Wakad, Pune.
Reply in the customer's language: Hindi, Hinglish, Marathi or English. Use two or three short sentences, and ask one question at a time.
Say in your first message that you are a virtual assistant.
For prices, sizes, possession dates and amenities, use only the project information given to you. If you don't have it, say so and offer a call from our sales team.
Include the RERA registration number when you share project details: [your RERA number].
Find out: BHK, budget, self-use or investment, when they plan to buy, and whether they need a home loan.
Then offer a site visit and ask which day suits them. Say our team will call to confirm it.
Never promise rental returns, price rises, loan approval or a discount. Never say units are running out unless your information says so.

Each account has one chat agent, so if you sell several projects, put them all in its knowledge base and have it ask which one the buyer means.

Take a broker with 30 enquiries a day and about 8 AI replies per enquiry, which comes to 7,200 replies a month:

• AiSensy: ₹1,500 plan + ₹1,350 AI add-on + 6,200 replies × ₹0.145 (₹899) = ₹3,749 + GST, about ₹4,424. The add-on includes 1,000 AI messages, so the rest cost extra.
• A launch message to 2,000 past enquiries: 2,000 × ₹1.09 = ₹2,180 per send on AiSensy, plus GST.
• Wapzen: ₹0 for both. The trade-off is speed and status: at the default 30-second gap, 2,000 messages take about 17 hours, and they aren’t approved API templates.

For other platforms and Meta’s own rates, see what a WhatsApp chatbot costs in India.

Many property buyers prefer to call, particularly once they’re serious. If they call your WhatsApp while you’re on a site visit, the voice agent can answer, give them the basics and take their requirement. Because it can’t hand over a live call, it tells the buyer your adviser will call back, and can send your adviser’s contact by message.

There’s more on this in AI calling for real estate, and a sample Hindi call in our guide for Indian sales teams.

They do different jobs, so many teams would use both: CRMs such as Sell.do and LeadSquared manage the sales process, and the agent handles the first conversation. An API tool can send the buyer’s budget, BHK and visit request to your CRM during the chat. Test it a few times before relying on it.

When your adviser takes over a hot lead, flip that conversation’s AI switch off. The agent stops replying to that buyer only and carries on with everyone else. It doesn’t switch off by itself when you reply, so remember to use the switch.

Bulk Messages takes an Excel or CSV sheet and fills in placeholders such as {{name}} from your columns. Here are two messages you can adapt.

New launch, to past enquiries

Hello {{name}}, you asked us about homes in {{area}} earlier. We've opened a new tower at Demo Homes, with 2BHK homes from ₹[price]. Would you like the details and a site visit this weekend? Reply STOP if you'd rather not hear from us.

RERA: [your RERA number] | [project link]

Site-visit reminder

Namaste {{name}}, aapki site visit {{day}} ko {{time}} baje hai, Demo Homes, Wakad mein. Location: [map link]. Agar time badalna ho to yahin bata dijiye.

Skip bought property-buyer databases: those people don’t know you and never asked to hear from you. Read our guide to bulk messaging before your first send.

We didn’t find a ruling specifically about one-to-one WhatsApp replies, so the careful approach is:

• Add the registration number to the agent’s prompt and to every bulk template about a project.
• Include your agent registration if you’re a RERA-registered agent.
• Handle the QR code yourself. The agent replies in text, so it can’t send a QR image. It can share a link to the project’s RERA page. Send the QR image yourself when you share creatives, and ask your adviser if text replies need more.
• Never let it promise returns. Guaranteed returns, price rises and possession dates that aren’t in your documents can land you in trouble, so forbid them in the prompt.

Consent. Most DPDP notice and consent duties apply from May 2027, so build them into your enquiry forms now. Calls. TRAI’s 140 and 1600 number series cover calls on phone networks. It isn’t settled how they apply to WhatsApp calls, so don’t treat WhatsApp as a loophole. Call only people who asked.

This is general information, not legal advice.

• Brochures go as links. The agent can’t attach a PDF, so host your brochure online and put the link in its information.
• Property groups stay untouched. The agent ignores groups, so your channel-partner groups won’t get AI replies.
• A big campaign can hit the hourly limit. Past 100 AI replies in an hour, it goes quiet until the hour ends. Messages are still saved, so send campaigns in batches.
• Check it’s saying the right things. Read your chats for the first few days, and update the documents when prices change.

Wapzen is an independent product, not made by Meta or WhatsApp.