Alternatives

The 7 best WATI alternatives.
Free and paid, compared.

WATI is a solid WhatsApp Business API platform, but plans, per-message charges, seats, and AI add-ons add up, and not every business needs a full team inbox. Here are seven alternatives, what each costs, and who each one suits.

Wapzen teamUpdated 8 min read

Quick picks

  • Best free option: Wapzen, for an AI chatbot and AI WhatsApp calls on your own number, without the API.
  • Best budget API platform: AiSensy, with a free plan and paid plans from ₹1,500 a month.
  • Best for selling on WhatsApp: Interakt, with catalogs, payments, and Shopify.
  • Best for omnichannel teams: respond.io.
  • Best for AI voice on WhatsApp and phone: Gallabox, on its Advanced plan.
  • Best for WhatsApp groups: Periskope. Best for developers: Twilio.

Why people look for a WATI alternative

WATI is one of the best-known WhatsApp Business API platforms, with a polished team inbox, broadcasts, a chatbot builder, and newer AI agents. The reasons people shop around are usually these:

  • The total cost. Plans start at $39 a month billed annually, but WhatsApp message charges, AI credits, Astra AI agents, and extra seats ($24 to $59 per user a month) are all added on top.
  • Seat limits. Growth includes 3 users and can’t add more, so a fourth person means moving to Pro.
  • The Business API itself. Templates need Meta’s approval, messages you start are charged, and the number has to be registered on Meta’s platform.
  • Wanting AI, not flows. Many small businesses don’t need a flow builder or broadcasts. They just want every message and call answered well.

So the right alternative depends on which of these is your reason. The table below gives the overview; each tool is reviewed after it.

WATI alternatives compared

WATI and seven alternatives compared
ToolStarting priceBusiness APIAI agentWhatsApp calls
WATI$39/mo, billed annuallyYesAstra (add-on)Business Calling, Astra voice AI
WapzenFreeNot neededIncludedAI voice agent, included
AiSensyFree plan; from ₹1,500/moYesAdd-on, ₹1,350/moNot listed
Interakt$55/moYesAdd-onAdvanced plan
respond.io$79/mo, billed annuallyYesGrowth plan and upVoice AI for inbound calls
Gallabox₹2,399/mo, billed annuallyYesEssential plan and upAI voice on Advanced
Periskope$25 per user/moNot neededIncluded (credits)Not listed
Twilio$0.005 per message + Meta feesYesBuild your ownBuild your own

Starting prices are the lowest plan that includes WhatsApp, as listed by each vendor. All Business API tools add WhatsApp’s per-message charges for templates on top.

The 7 best WATI alternatives

Wapzen

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Best for
Free AI chats and calls
Starting price
Free right now
Business API
Not needed

Wapzen links the WhatsApp or WhatsApp Business number you already use by QR code and runs two kinds of AI agents on it: a chatbot that replies to incoming messages and a voice agent that answers and makes WhatsApp calls. You write the instructions, choose a GPT or Claude model, attach knowledge bases from your documents, and add API tools for things like order lookups or booking requests.

It’s the best fit if WATI felt like more platform than you need, and what you want is for every customer who messages or calls to get a real answer. Full comparison: Wapzen vs WATI.

Pros
  • Free, with AI models and voices included
  • No Business API, Meta approval, or template fees
  • AI voice agent for incoming and outgoing WhatsApp calls, plus calling campaigns
  • Keeps your existing number and WhatsApp app
Cons
  • Not an official Meta platform
  • No bulk broadcasts or template campaigns
  • No multi-seat team inbox with chat assignment
  • Calls are WhatsApp calls only, not phone lines

AiSensy

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Best for
Low-cost broadcasts in India
Starting price
Free plan; Basic ₹1,500/mo
Business API
Yes

AiSensy is an Indian Business API platform known for broadcasts and marketing. Paid plans run from Basic at ₹1,500 a month and Pro at ₹3,200 to Premium at ₹9,100 and Unlimited at ₹45,000, with discounts for quarterly and yearly billing. Chatbots and AI are charged separately on top of any plan: the drag-and-drop builder covers 5 chatbots, and the AI agent builder includes 1,000 AI messages a month, with knowledge-base answers and tool calling.

Pros
  • Free Forever plan and a low entry price
  • Unlimited users, under a fair-use policy
  • Strong broadcast and Click-to-WhatsApp ads tools
Cons
  • Chatbot builder (₹2,500/mo) and AI agents (₹1,350/mo) are add-ons
  • Prepaid per-message WhatsApp charges
  • Calling isn’t listed on its pricing page

Interakt

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Best for
Selling with catalogs and Shopify
Starting price
Growth $55/mo + taxes
Business API
Yes

Interakt combines a WhatsApp team inbox with campaigns, catalogs, and commerce features. Growth includes campaigns with click tracking, a basic linear chatbot, and catalogs; Advanced adds branching chatbot flows, chat auto-assignment, advanced webhooks, and calling from the inbox. Its pricing page lists WhatsApp AI agents as an add-on for both plans, and a separate Sales CRM product.

Pros
  • Unlimited agents on Growth and Advanced
  • Catalogs, native payments, and Shopify features
  • Outbound and inbound calling from the inbox on Advanced
Cons
  • WhatsApp AI agents are an add-on
  • Branching chatbots only on Advanced ($69/mo)
  • Template charges above the free limit

respond.io

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Best for
Omnichannel support teams
Starting price
$79/mo, billed yearly
Business API
Yes

respond.io is built for teams that support customers across many channels, with workflows and routing at its core. Starter is $79 a month billed yearly, Growth $159, and Advanced $279; AI agents arrive with Growth. It also offers a voice AI agent that answers WhatsApp calls and hands over to a person with the transcript. There’s a 7-day trial without a card.

Pros
  • WhatsApp, Instagram, Messenger, email and more in one inbox
  • AI agents and AI credits from Growth up
  • Voice AI agent for inbound WhatsApp calls
Cons
  • Higher entry price than most ($99/mo billed monthly)
  • AI agents aren’t on Starter
  • WhatsApp fees are paid separately

Gallabox

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Best for
AI voice on WhatsApp and phone
Starting price
₹2,399/mo, billed annually
Business API
Yes

Gallabox is a WhatsApp Business API platform that leans into AI. Basic includes web AI agents; Essential adds AI agents on WhatsApp and Instagram plus an inbox copilot; Advanced adds AI voice on WhatsApp and regular phone lines. It’s one of the few tools here with AI voice on both, if you’re ready for the Advanced plan. Messaging charges are billed separately.

Pros
  • AI credits on every plan
  • AI voice on WhatsApp and phone lines on Advanced
  • Free trial with 500 AI credits, no card needed
Cons
  • Basic is capped at 3 users
  • WhatsApp AI agents start on Essential (₹5,599/mo annually)
  • AI voice only on Advanced (₹13,599/mo annually)

Periskope

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Best for
Teams working in WhatsApp groups
Starting price
$25 per user/mo
Business API
Not needed

Periskope is a shared inbox for WhatsApp that connects normal numbers instead of the Business API, which suits sales, customer success, and operations teams that run their work in WhatsApp groups. Starter is $25 per user a month and Pro $35, with AI summaries, suggested replies, and an AI agent included. Like Wapzen, it isn’t an official Meta platform.

Pros
  • Works with regular WhatsApp and WhatsApp Business numbers
  • Built for group and community management
  • AI agent that replies from your knowledge base on every plan
Cons
  • Per-user pricing adds up for larger teams
  • Doesn’t support Business API numbers
  • No AI voice calling listed

Twilio

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Best for
Developers building their own
Starting price
$0.005 per message + Meta fees
Business API
Yes

Twilio isn’t a ready-made platform but an API. You build the chatbot, the inbox, and any AI yourself, and pay Twilio $0.005 for every inbound or outbound WhatsApp message, plus Meta’s fees. It’s the right choice when you have engineers and very specific needs, and the wrong one if you want something working this afternoon.

Pros
  • Complete flexibility over what you build
  • Pay as you go, no monthly plan
  • Global scale and reliability
Cons
  • Needs developers to build and host everything
  • No ready-made inbox or AI agent
  • Twilio’s fee applies to inbound and outbound messages

How to choose the right WATI alternative

Answer these five questions and the list narrows quickly:

  1. Do you need to broadcast? Marketing campaigns to thousands of opted-in contacts need a Business API platform such as AiSensy, Interakt, Gallabox, or respond.io.
  2. Who answers, people or AI? A team of human agents needs seats and assignment. If AI should answer most messages, Wapzen or a platform’s AI add-on is the deciding feature.
  3. Do calls matter? For an AI receptionist or lead call-backs on WhatsApp, look at Wapzen, respond.io’s voice agent, or Gallabox Advanced.
  4. What’s the real budget? Add the plan, seats, AI add-ons, and per-message charges. A “cheap” plan with paid add-ons can cost more than a pricier all-in-one.
  5. Must you keep your number in the app? Wapzen and Periskope work on numbers that stay in WhatsApp or WhatsApp Business on your phone.

If you’re choosing between the big three Indian platforms, read WATI vs AiSensy vs Interakt. If AI on your existing number is what you’re after, Wapzen’s free chatbot takes a few minutes to set up.

Frequently asked questions

What is the best free alternative to WATI?

If you want AI to answer WhatsApp messages and calls, Wapzen is currently free with every feature included and needs no Business API. If you want a Business API platform, AiSensy has a Free Forever plan, though WhatsApp message charges still apply and its chatbot and AI agent builders are paid add-ons.

What is cheaper than WATI?

Wapzen is free right now. Among Business API platforms, AiSensy starts at ₹1,500 a month and has a free plan, and Interakt's plans start at $55 a month. Remember to add WhatsApp's per-message charges, extra seats, and AI add-ons when you compare, not just the plan price.

Is there a WATI alternative that doesn't need the WhatsApp Business API?

Yes. Wapzen links your existing WhatsApp or WhatsApp Business number by QR code and runs AI agents on it. Periskope also works with regular WhatsApp numbers for team inboxes. Neither is an official Meta platform, so they aren't suited to large opt-in broadcasts.

Which WATI alternative is best in India?

AiSensy, Interakt, and Gallabox are popular Business API platforms with rupee pricing. If you want AI calls and chats in Hindi and other Indian languages without the API, Wapzen's voice agents speak Hindi, Tamil, Telugu, Bengali, and more, for free.

Which WATI alternatives include AI voice calls on WhatsApp?

Wapzen includes an AI voice agent that answers and makes WhatsApp calls. respond.io offers a voice AI agent for inbound WhatsApp calls, and Gallabox lists AI voice on WhatsApp and phone on its Advanced plan. Interakt's Advanced plan adds calling from the inbox for your team.

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